Businesses in the United Kingdom that use Apptoto will now be required to register their phone numbers as part of updated Know Your Customer (KYC) requirements.
When registering a phone number, a company will be asked to submit key information about their business, which will, in turn, be used to confirm who they are. This helps ensure that businesses are not using phone numbers for spam and phishing attacks and that they are not taking part in illegal or illicit activities.
While KYC regulations have been in effect for many years, this latest update implements more stringent regulations due to evolving regulatory demands and advancements in digital technology.
Beginning May 27, 2024, all new long code numbers (9-10 digits) purchased by businesses in the UK must be registered. Businesses will have until September 30, 2024, to register any existing numbers they use to text or call prospective and current customers.
To ensure that your calls and text messages are not filtered or blocked, please work with our expert Customer Success team at Apptoto to register any numbers you use for appointment reminders and messaging.
Note: These requirements currently apply to businesses in the UK and Australia. If you are a US-based business, find information on 10DLC registration requirements here.
Registering your Long Code Phone Numbers with Apptoto
Before starting the process of registering your Apptoto phone numbers, you’ll need to collect the information below. Make sure that your business information matches exactly with your Companies House company registration number listing*.
- Registered Business Name
- Company Registration number
- Website URL
- Physical Business Address
- Authorized Business Representative (Full Name)**
- Business phone number
- Business email address
*If you have a CRN, you should not need to submit documentation displaying the required information. If you do not have a CRN, please refer to the FAQ section below.
**The authorized business representative should be the person responsible for phone numbers at your company.
Directions to Register Your Phone Number under KYC
- Reach out to support@apptoto.com
- In your email, indicate whether you are looking to obtain and register a new phone number or register an existing number
- If you have a CRN, simply submit the information noted above in your email.
- If you do not have a CRN, submit the information noted in bullet points 1 & 3-7 above and attach supporting documentation (see FAQ).
- Apptoto’s support team will submit your information to Twilio, our phone number provider, and reach back out to you if there are any issues.
Frequently Asked Questions
How long will it take for my phone number to be reviewed and approved?
We do not currently have an estimate but will update this when we do. The amount of time it will take for your submission to be reviewed will depend on the number of applications in process at the same time.
What if my business does not have a CRN?
If you do not have a Companies House CRN, you will still be required to submit all of the requested information above, as well as supporting documentation. A full list of acceptable supporting documentation can be found here in Twilio’s “Business: Local or National” section.
What will happen if I don’t register?
* Starting May 28, 2024, you will not be able to acquire any new numbers via Apptoto for messaging or voice call purposes
* Starting October 1, 2024, you will not be able to acquire any new numbers and any incoming or outgoing messages and voice calls from your existing numbers will be blocked.
