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Ensuring Email Deliverability

If you choose to have Apptoto send email from a custom email address then you should take care to ensure that the emails we send on your behalf do not end up in your client’s SPAM folders.

The main thing you need to do is update your “SPF” record for your domain. For example, if you ask Apptoto to send emails from “”, then you should configure the domain to have an SPF record with our settings.

Changing your SPF Record

You will need to work with your DNS provider to update your SPF record. Your SPF record is actually a TXT record with a specific format.

Creating a new SPF Record

If you do not already have an SPF Record for your domain, then you can use the following value to enable Apptoto to send messages on your behalf:

v=spf1 ~all

Updating an existing SPF Record

If you already have an SPF record, then you should add before the last segment that contains all in it. e.g. if your SPF record is currently v=spf1 a mx -all then you should make it

v=spf1 a mx -all

Avoiding too many DNS lookups

If you have multiple include or a records in your SPF record already, you may need to avoid hitting the “10 lookup limit” by using IP addresses instead of a records. To do that use the following:

v=spf1 ip4: ~all

Please note that the IP Address may change at some point. So using the segment is the recommended approach.


We also offer DomainKeys Identified Mail (DKIM) – if you would like to use this, please email to get started

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