Opt-Outs & Opt-Ins
By default, Apptoto is willing to send email, sms/text, and calls to all of your clients. However you and your clients can prevent certain types of messages from being sent to them.
Providing clients with the option to opt-in and opt-out of various types of appointment and marketing messages is important for multiple reasons.
For healthcare providers, patients should be given the option to opt-in to (or have obvious ways to opt out of) receiving reminders, appointment messages, and marketing messages per the “Privacy Rule” portion of HIPAA.
Similarly, there are various regulations in place in the EU and US that prevent businesses from delivering marketing messages to consumers without collecting consent first.
Apptoto provides the following mechanisms to allow your clients to opt in and out of receiving messages.
Some of these lists are yours to manage and one is not, which is the thing to get straight before you go looking for a client:
- You manage the Opt-out and Opt-in lists, the Blocklist, and each contact’s own preferences. Add and remove entries whenever you like.
- Your clients manage the Stoplists, by replying STOP to a message. You cannot remove an entry, and putting the same client on your Opt-in list does not override it. A client who did it by accident can text SUBSCRIBE to your Apptoto number to put themselves back on — see Stoplists.