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Meta Pixel Tracking

Add your Meta (Facebook) Pixel to Apptoto Booking Pages to track page views and report a conversion each time someone books.

If you advertise on Meta (Facebook and Instagram), you can add your Meta Pixel directly, without Google Tag Manager. Apptoto loads the pixel on your Booking Pages and reports a conversion each time someone books.

Add a Meta Pixel (Facebook Pixel)

Section titled “Add a Meta Pixel (Facebook Pixel)”
  1. In Meta Events Manager, find your Pixel ID (a numeric ID such as 123456789012345).
  2. In Apptoto, navigate to Settings > Integrations > Advanced Integration Options, and under Marketing & Analytics open Meta Pixel.
  3. Enter your ID in the Meta Pixel ID field.
  4. Click Save Meta Pixel Settings.

Once saved, Apptoto fires a PageView when a visitor opens your Booking Page and a Schedule event when they book an appointment, so you can track booking conversions in Meta Events Manager and Ads Manager.

To track booking pages with Google Analytics instead, see Google Analytics Tracking.