Research and resources that help businesses simplify how they schedule, manage, and communicate with clients about appointments.
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Grow Your Home Services Business with 5 Simple Marketing Systems
In the home services industry, reputation matters. But in 2025, reputation alone isn’t enough. If you still rely solely on referrals, word-of-mouth, and the hope that the phone keeps ringing, you’re risking your business during the next slow season. Today’s clients expect convenience, clear expectations, and proof of quality before reaching out. That’s why the…
Newest Posts
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Phishing Attacks: What to Know to Keep Your Business Safe
One click. That’s all it takes for a hacker to turn your business into a weapon against your clients. Attacks like these are no longer…
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Is Texting Clients Secure? A Guide to Safely Messaging Clients
Ever wonder if someone else might be reading what you text your clients? Spoiler alert: it’s not always just you and them. Sometimes it’s their…
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How Appointment Management Software Pays for Itself (and Then Some)
Juggling back-and-forth emails. Drowning in missed calls. Chasing down no-shows like it’s your side hustle. If booking appointments feels harder than the job you actually…
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How to Schedule a Text (and Never Forget a Follow Up Again)
You already know how powerful appointment reminders can be at stopping no-shows. But what about the curveballs—like a team member calling out sick, a last-minute…
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Apptoto Achieves SOC 2 Type 2 Certification: Our Ongoing Commitment to Security and Trust
Apptoto is proud to announce that we have achieved SOC 2 Type 2 certification, a significant milestone in our ongoing commitment to the security, availability,…
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Get More Google Reviews from Clients Without Saying a Word
You could be the best at what you do—but if your business doesn’t show up with glowing reviews on Google, you’ll keep losing out to…
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What’s Driving Online Bookings in 2025? The Latest Trends
Your booking process is either making you money—or losing it. It’s 2025, and appointment-based businesses can no longer afford to make scheduling decisions based on…
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SMS Review Requests: Text Your Way to More Clients & Sales
You just wrapped up another successful job. Your client was thrilled – they even promised to leave a glowing review without you even asking. But…
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Resource Scheduling Ensures Every Appointment Has What It Needs
The Problem: Booking Isn’t Just About Finding the Right Time Slot If you run an appointment-based business, you know that scheduling isn’t just about finding…
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Set Custom Schedules by Appointment Type on Your Booking Page
Finding the perfect appointment should be easy for your clients—but managing it all behind the scenes? That’s a whole different story. If you’re here, chances…
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Grow Bookings Fast with Limited-Time Appointment Discounts
The holidays are here, and it’s crunch time for many businesses. Whether you’re a salon preparing for end-of-year glam sessions or a dental office encouraging…
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How to Send Slack Notifications for New Appointment Bookings
You’ve just set up your Apptoto booking page, and appointments are rolling in. While this is a great problem to have, you realize you need…
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Accept Online Payments for Any Appointment on Your Calendar
A client calls in wanting to book an appointment with you. 🎉 You require a deposit to reserve the appointment slot. No big deal…usually. But…
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How to Increase Webinar Signups with Apptoto
Webinars are a powerful way to connect with clients, educate prospects, and build credibility in your industry. But getting people to register—and show up—isn’t as…
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Make it Simple For Clients To Add Appointments to their Calendars
Think about your last visit to the dentist’s office. You likely booked your appointment at the end of your appointment and stood there adding it…
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Take Apptoto Everywhere with our Appointment Reminder App
It’s a hectic Tuesday morning. You’ve just finished an on-site client meeting, and as you reach for your laptop to check the rest of your…
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Introducing Advanced Voicemail Detection for Voice Call Messages
You value the ability to send appointment reminders through text, email, and voice calls— that’s why Apptoto is your go-to solution for communicating with clients…
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Calling No-Show Clients: Making the Call vs. Moving On
No-shows. Two simple words that send a wave of frustration through any owner or employee of an appointment-based business. Whether you’re running a medical practice,…
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How to Send SMS Reminders for Outlook Calendar Appointments
If you’re like many business professionals, Microsoft Outlook is your daily companion. You rely on the calendar to help manage your busy schedule and keep…
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How to Block Clients from Scheduling Appointments on Holidays
Have you ever tried booking a haircut on Christmas Day? Yeah, it’s not happening. But what if your clients are trying to book with you…
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Crafting an Appointment Cancellation Policy that Works (+ Templates)
“There’s just no way I’m going to make my appointment today,” mentions your client. Looking at the clock, you think to yourself that it would…
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Do You Use a Business Texting App? You Should Be!
Does the thought of texting your clients seem too casual for your business? Think again! Consumers are increasingly demanding that businesses utilize text messaging over…
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Use Segmented Message Blasts to Drive More Appointments
Why do some SMS and email campaigns fail to make an impact while others seem to hit the bullseye? The answer lies in segmentation. Rather…
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Routing Forms: Using Client Responses for Smarter Appointment Scheduling
Meet Lisa, an overwhelmed office manager at a growing business. Every day, she faces the daunting task of handling all incoming appointment requests from prospective…
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How to Shift Your Online Scheduling Availability for Summer
The summer season is upon us, and you’re likely looking forward to taking some time off or adjusting your schedule to enjoy the extra warmth…
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Message Blasts vs. Campaigns: Tools for Targeted Client Outreach
Maximizing your client communication strategy means knowing when to use the right tools for the job. If you’re an Apptoto user, you recognize how valuable…
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Message Blasts: Capture Prospective Clients’ Attention & Business
Attention, they say, is the currency of the modern business landscape. It’s a scarce resource, and you have to be creative to capture it. With…
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Stop Losing New Clients to Competitors: A Guide to Lead Routing
Capturing and routing leads effectively can be the difference between thriving and merely surviving for appointment-based businesses. When a prospective client reaches out, they might…
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How Businesses Can Help Ease Clients’ Appointment Anxiety
Ever find yourself dialing up Mom or Dad, hoping they’ll work their magic and book an upcoming appointment for you, only to hear them say,…
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Score More 5⭐ Client Reviews with Automated Text & Email Requests
Imagine scrolling on your phone, searching for a new hair salon or primary care physician. What’s the first thing you scan before you click a…
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Appointment Routing Basics: Pairing Clients & Providers with Precision
Tired of playing the perpetual referee when it comes to assigning appointments to team members? It can feel like a relentless balancing act trying to…
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8 Text Message Templates for Rescheduling Appointments Stress-Free
Life is unpredictable. You might catch the flu, an employee’s car could break down on the way to work, or a pipe might burst in…
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SMS Appointment Reminders Dos and Don’ts: 10 Tips for Success
Missed appointments cost businesses time and money; a lot of time and money. Research has shown that companies that make over $120,000 annually lose more…
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Get Started with SMS Marketing: Drive Appointment Bookings & Delight Customers
Chances are, in the last few months, you’ve received a text message (or ten) from a company you previously bought from promoting a new deal…
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How Appointment Confirmation Software Reduces No-Shows & Grows Revenue
Picture this: You’re a business owner with a day packed full of back-to-back client appointments. Your first appointment shows, but as the minutes tick by…
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How CPAs Can Leverage Appointment Management Software Year Round
As a CPA, you’re well-acquainted with the crush tax season. The looming deadlines, the flurry of appointments—it’s a time when your appointment management system becomes…
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Sending Google Calendar Text Message Reminders: A Step-by-Step Guide
Are you truly maximizing everything your Google Calendar can do to stay ahead of your schedule? Google Calendar is great for meticulously planning your days…
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HIPAA-Compliant Patient Appointment Messaging with Salesforce & Apptoto
In the healthcare industry, safeguarding patient information isn’t just a best practice—it’s the law. The stringent regulations of the Health Insurance Portability and Accountability Act…
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Salesforce Appointment Booking: A Guide to Smarter Scheduling
Salesforce Scheduler is a powerful meeting scheduling tool that businesses use to streamline online appointment booking for customers and team members alike. However, when it…
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12 Dental Appointment Reminder Templates That Help Eliminate No-Shows
Working at a busy dental practice requires administrative team members to have expert-level multitasking skills. There is a constant flow of patients to check in,…
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How to Add SMS Messaging for Salesforce
It can feel maddening when you reach out to prospective or current clients (sometimes multiple times) only to hear crickets in response. Whether you’re trying…
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The Practical Guide to Email Appointment Reminders for Businesses
Put yourself in your client’s shoes: You’re juggling a dozen projects at home or work, your phone is buzzing with texts, and today is the…
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Upgrade Your Salesforce Calendar: 11-Step Guide to Automating Appointment Management with Apptoto
If you run or work for an appointment-based business, you understand the value of time. Every minute on your calendar is an opportunity to employ…
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Craft Personalized Appointment Reminder Texts for Every Client with Automation
Establishing meaningful relationships with your clients has never been more vital for appointment-based businesses. In today’s market, consumers have dozens of options available for just…
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Build Trust with Each Text: Consent-First SMS Messaging for Businesses
In a world where our devices buzz, beep, and blink with notifications around the clock, it’s never been more important for businesses to prioritize respectful…
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Unlocking New Growth: Maximize Apptoto’s Salesforce Integration
Ever wondered if you’re overlooking opportunities to increase revenue and efficiency by not fully leveraging Salesforce for your appointment-based businesses? With its extensive features and…
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New Google and Yahoo! Email Authentication Requirements Starting February 2024
Beginning in February 2024, Google and Yahoo! will begin enforcing new email authentication requirements for businesses designed to better protect email inboxes against security threats…
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Calendly vs Apptoto: Scheduling Software Showdown
Are you drowning in a sea of scheduling chaos? Keeping track of the constant whirlwind of new bookings, cancellations, and reschedules while balancing staff availability…
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SimplyBook.me vs Apptoto: A Comparison of Two Top Online Booking Systems
Now that a majority of consumers (60%) prefer scheduling appointments online, businesses are coming to the realization that offering online booking is no longer nice…
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Sign In Scheduling vs Apptoto: Which is Best for Appointment Scheduling & Messaging?
When it comes to appointment management software, finding a solution that combines the ability to create beautiful, flexible booking pages with highly customizable appointment reminders…
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7 Key Features Your Appointment Scheduling Tool Must Have
When hunting for business software, it’s easy to get excited when you come across what seems like the perfect solution. The tool ticks all your…
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10 Online Scheduling Best Practices that Help Boost Appointment Bookings
A great online booking experience probably won’t catch your attention the first time you schedule an appointment with a new business, but a bad experience…
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Acuity Scheduling vs Apptoto: Which is Best for Scheduling & Customer Engagement
Turning one-time visitors into loyal, returning clients hinges on your team’s ability to provide consistently outstanding customer service at every interaction. Each step—from how easy…
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Track Appointment Booking Conversions: Integrating Google Ads, GA4 & Apptoto
Are you harnessing the full potential of your website when it comes to driving appointments for your business? You know your company needs to have…
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Grow Appointment Bookings with Scheduling Software for Businesses
Businesses face twin challenges in the current economic environment: changing customer buying behaviors and tighter budgets. People are not only looking for more value from…
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YouCanBookMe vs Apptoto: Which is Best for SMBs?
Running a small-to-medium-size business means you’re always walking a tightrope, balancing your time between growing your business, nurturing your staff, taking care of customers, and…
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Streamline Online Booking with 6 New Updates from Apptoto
There is no question that online appointment scheduling software has transformed business for appointment-based companies. By offering online booking pages, you empower customers to schedule…
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Translate Appointment Messages into Multiple Languages with AI
When communicating with your clients or patients about upcoming visits, providing superior customer experience isn’t just about sending appointment reminders (although it is a critical…
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Two-Factor Authentication Updates Boost Team Security in Apptoto
Safeguarding our personal and professional data online has never been more crucial, given the neverending attempts to hack our information. It’s why two-factor authentication (2FA)…
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Apptoto vs. Google Appointment Scheduling for Businesses
Online appointment scheduling has transformed how we book appointments with our dentists, doctors, hair stylists, and even auto mechanics. So much so that nearly 70%…
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How to Send Appointment Reminder Text Messages That Don’t Annoy Clients
An appointment reminder text message is a great way to show your clients, patients, or colleagues that you value their time and that they’re important…
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5 Ways to Book More Appointments for Your Business
For a business to thrive, its owners and employees must constantly look for ways to meet and exceed their customers’ expectations. For appointment-based businesses, a…
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4 Ways Appointment Booking Apps Help Tutoring Centers Retain Clients
Appointment booking apps have become essential for most tutoring centers to streamline operations and avoid delays that may lead to a loss of clients. Booking…
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The Beauty of Automated Appointment Reminders
As the business world becomes more competitive, there’s a need to do more with less time. In every industry, including healthcare, making every second count…
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Control Your Online Schedule with “Availability Overrides”
Are you tired of creating fake appointments on your calendar to block off time on your Apptoto online booking pages? Have you wanted to add…
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How to Send HIPAA-Compliant Text Messages using Apptoto
One method healthcare providers use to connect with their patients is by sending appointment reminders. The challenge then becomes ensuring those reminders align with the…
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Improve Customer Satisfaction by Sending Appointment Reminders
Appointment reminders are valuable in ensuring your business provides great customer satisfaction. Often, the stress of making and keeping appointments can interfere with employees’ ability…
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Apptoto Achieves SOC 2 Type 1 Certification: A Commitment to Security and Data Privacy
Apptoto is proud to announce that we have achieved SOC 2 Type 1 certification, demonstrating our commitment to security and data privacy for our customers…
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Top 3 Reasons To Start Using Online Payments With Apptoto
It’s time to start using online payments. However, we know that adding a new step to your workflow can feel overwhelming. That’s why we are…
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Appointment Scheduling With Apptoto and Microsoft Teams
Microsoft Teams is a powerful collaboration and appointment-scheduling platform that is quickly becoming a go-to solution for businesses of all sizes. One of the standout…
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Online Appointment Booking Is a Game Changer for Busy People
Stuck in a Rut? Online Booking May Be Just What You Need In our fast-paced world, getting overwhelmed with work, personal life, and everything in…
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Gift Yourself More Bookings with Holiday Appointment Reminders
We all know how busy it can be during the holidays. In addition to life’s usual busyness, adding holiday parties, shopping, baking, and other festivities…
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Advantages of Appointment Reminders: Save Time & Boost Bookings
In the age of digital distraction, it is essential that busy people have a proven way to remind them about appointments. The advantages of automated…
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Apptoto vs. GoReminders: Which Does Client Reminders Better?
Faced with finding an appointment reminder and scheduling solution, many people just flip a virtual coin. There are so many solutions it’s hard to know…
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Why Retailers Need SMS Reminders
From managers to associates, suppliers to your sales team, and partners to customers, the range of people who need to share information in a retail…
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Do you ask clients for reviews? If not, it’s time to start
Why should I ask clients for reviews? If you don’t already, it’s time to start asking clients for reviews. 98% of customers read reviews before…
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Best Practices: Automated Appointment Reminders for Healthcare
Missed that appointment reminder from your doctor? That’ll be $50, please. No-shows and late arrivals are common problems for many healthcare providers. They create gaps…
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Less No-Shows, More Learning: A Case Study with Spanish55
Appointments can be a major struggle for any busy professional. Doctors, dentists, and accountants all demand time that breaks up the normal work day and…
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Apptoto Campaigns Help Streamline Covid-19 Vaccination Scheduling
For many adults in this country and around the world, the process of signing up and scheduling our COVID-19 vaccination appointments has been challenging, to…
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How to Use Apptoto Campaigns for Covid-19 Vaccination Scheduling
Managing the complexities of scheduling COVID-19 vaccines according to the CDC’s precise guidelines is no easy feat. But Carvajal Pharmacy in San Antonio, Texas, is…
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Enhance your messaging with attachments and emoticons
Apptoto has made it easier than ever to customize and personalize your customer messages with attachments, photos, and emoticons. Files and photos can be attached to…
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Apptoto’s seamless integration with Virtual Meetings
Based on our data, we’ve seen a 10x increase in the number of virtual meetings this year! This change in behavior is almost certainly due…
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Helping Appointment Based Businesses Recover After COVID
Appointment-based businesses were some of the hardest hit during the worldwide COVID-19 economic shutdown. Now, as the world begins to re-open, it’s important that you…
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Make Rescheduling Effortless with Apptoto’s Appointment Scheduler
We are hearing from clients that many of you are starting to re-open in lieu of the COVID-19 shutdown. As you begin to re-open, you…
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Introducing “Compose to All” Appointments
Apptoto has had the ability to message multiple appointments at once for a while now. However, doing so required you to manually check checkboxes for…
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Rebook Past Clients & Reconnect with Apptoto Campaigns
We are reopening and reconnecting worldwide after many companies had to cancel appointments due to COVID-19. Losing those clients and that revenue is detrimental at…
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Set your Retail Store up for Success with Appointment Scheduling
Whether you want to limit the number of customers in your store at any given time or want to provide a 1-on-1 shopping experience, Apptoto…
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Increase Telehealth Appointment Attendance with Reminder Messages
News is changing by the minute, and so is the world of healthcare. During the COVID-19 nationwide public health emergency, doctor’s visits have shifted from…
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3 Common Appointment Reminder Mistakes And How To Fix Them
While it may not feel like it, making mistakes when sending out appointment reminders is a common problem. So don’t worry, you’re in good company.…
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How to Increase Client Appointments with an Online Scheduling Tool
2019 marked the first year that US consumers spent more time on their mobile devices than watching TV. Surprisingly, many appointment-based businesses are still investing…
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Send Texts from Your Business Landline
According to an FCC study done in 2017, only 10% of the 455 million telephone numbers in the United States are landlines. A whopping 75%…
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4 Ways To Improve Text Appointment Reminders to Clients
Did you know 62% of no-shows occur simply because clients forget their appointments? We get it. People are busy. Combat forgetfulness with a text message…
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Should I Send Text or Voice Reminders to My Clients?
Sending appointment reminders to your clients is a necessity in today’s busy world. 62% of no-shows occur simply because your client forgot. To combat forgetfulness,…
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Limit Impact of Cellular Carrier Filtering on Your Business Messaging
Recently, Sprint and T-Mobile have increased their text filtering criteria, causing some text messages to fail to send. Unfortunately, our service provider does not always…
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How to Keep Patient Messaging HIPAA Compliant?
Healthcare professionals spend hours each week sending reminders to their patients. Whether you or your staff are taking care of it, manually sending messages to…
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5 Holiday Campaigns to Boost Your Appointment Bookings
Christmas in October? It might have been over a month ago when department stores started displaying their Christmas wares, but if you haven’t started prepping…
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How CPAs Can Use Text Messages for Appointment Scheduling
Starting in the fall, tax firms and CPAs start gearing up for their busiest time: the upcoming tax season. Don’t waste time reaching out individually…
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87 Appointment Reminder Templates to Send Your Clients
You’re a business owner, not a copywriter. Rather than waste cycles trying to craft the perfect copy for your text or email appointment reminders, just…
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New Customization Features for Apptoto Booking Pages
Apptoto’s online scheduling just got better! Now, you can customize the look and feel of your booking pages to match your business’s brand. Another great…
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21 Home Service Text Appointment Reminder Examples
Running your own home services company is tough. As a business owner, you wear many hats each day, like marketing, sales, foreman, accountant, and office…