Here are all posts by the author Nicole Riley: Page 1 of 1

Entries by Nicole Riley

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Do you ask clients for reviews? If not, it’s time to start.

Why should I ask for reviews?  98% of customers read reviews before making a purchase. Not only that, but behind price, reviews are the second most considered thing before making a purchase for a service or product. (eMarketer and Bizrates) This means gathering reviews is no longer an added bonus, it has become essential to keeping your business competitive.  We aren’t just talking about online shopping here, we are talking about local, service-based businesses. In fact, 93% of customers will read reviews of local businesses to determine its quality before paying for their service. (BrightLocal) What if we don’t ask for reviews? Ok, ok, maybe you get reviews here and there without asking for them so you think you are fine, but we are here to tell you that one of the most important parts is to ask for the review. Why? Well, the average rating of reviews generated from businesses asking for reviews is 4.34 stars out of 5. This is much higher than the average rating of unprompted reviews (3.89 stars out of 5). (Review trackers) Reviews have become one of the primary tipping points for purchasing decisions, […]