Here are all posts by the author Frank Cort: Page 6 of 7

Entries by Frank Cort

Tips and Tricks From Apptoto Customer Support [Part 1]

Our nimble support team is here to help you get the most out of Apptoto! We sat down with Jessica, one of our account executives/support specialists, to get the answers to a few frequently asked questions. Jessica has been working for Apptoto since 2015. With previous experience in clinical trials as a registered nurse, she has special expertise in helping clients who need HIPAA compliance and other intensive setups. “While working for Apptoto, I have enjoyed talking to people across industries and around the world. It is always exciting to be able to walk a user through the best use of the system and see the positive impact it can have on their business.” — Jessica Rychard Let’s dive into some frequently asked questions! What is the difference between booking, reminder, and follow-up messages? Apptoto can send three different types of messages for appointments. The first is a booking message and will go out relative to when the appointment is added to the calendar. For example, if you added an appointment for three months from now, Apptoto could send a message immediately when it is booked or an hour or […]

Apptoto + Youth Sports: A Case Study with Homewood Baseball & Softball

Homewood Baseball and Softball Leagues (HBSL) brings the magic of baseball, t-ball, and softball to more than 900 kids in Homewood, Illinois, from the ages of four to 18. The non-profit organization serves the community’s kids and their families by giving them a way to learn the game, grow their skills, and compete. But coordinating volunteer umpires and concession stand workers has always been a major hurdle for league organizers and families. They’ve relied on a web of back-and-forth communications via email, text, and phone calls, scrambling to confirm assignments and lock in arrivals. By using Apptoto’s reminder system in a new way, they’ve been able to dramatically reduce the time spent coordinating volunteers and improve their confirmation rate. Now, volunteers are verifying their assignments for umpire and concession stand duties at a rate of over 85%. This has allowed them to keep games running smoothly for the kids and their families and saves them hours of work every single week. Can you briefly describe your organization? Homewood Baseball & Softball Leagues (HBSL) is a non-profit youth baseball and softball organization founded in 1951 and located in Homewood, IL, a […]

The Psychology Behind Consistently Confirming Appointments with Clients

Appointments can be unpredictable. Any business that operates with patient or client appointments knows that the logistics of booking, keeping, confirming, and managing appointments presents a number of huge challenges. People forget, they don’t show, they’re late, or they have to reschedule at the last minute. Each scenario introduces a number of additional logistical hurdles and headaches. But there is one thing that helps alleviate the majority of the problems with booking and maintaining an appointment schedule: appointment confirmations. This simple tool — just asking every patient or client to confirm their set appointment or reschedule for a more convenient time — can dramatically reduce no-shows and late arrivals. With Apptoto, our clients find that once an appointment is confirmed, there is a 90% chance it will not be rescheduled. This level of success is huge for any appointment-based business. But how do you get more people to confirm their appointments to improve turnout? This guide will look at how you can use science and psychology to get more clients or patients to confirm their appointment and then arrive as scheduled. Breaking down appointment confirmations If we break down the factors that […]

Creating an Intake Process that Benefits Businesses & Clients

For almost any kind of business, the intake process is a critical component of building relationships. How customers and clients feel when they first enter into a relationship with a business matters. And how a business organizes and manages their client communications is hugely imperative to how well they are able to deliver on expectations. Not only is it important from a tactical and strategic perspective to help the parties learn about each other, but it’s also important for setting the tone of the relationship. Having an intake process that feels smooth and seamless to your customer and client will give them a feeling of safety and security — they’ll trust you more from the outset of the project. Designing the right intake process is not simple, and it usually takes testing and iteration to work out all the kinks. But there are many key components and considerations that you can incorporate into your plan to get a jumpstart in the right direction. Intake process flowchart Define Priorities and Goals First and foremost, your intake process should be a time to level-set the expectations from both sides of the discussion. […]

Apptoto + Tutoring Businesses: A Case Study with Huntington Learning Center

When it comes to providing their children with an academic boost, there’s almost nothing parents won’t do. But students and parents also lead incredibly busy lives. Between work, class, sports practice, and clubs/organizations, finding the right time for tutoring and academic development can be tricky. Huntington Learning Center (HLC) has found that Apptoto makes the entire experience easier for both their staff and their customers. It allows them to manage their appointments with less legwork and lets parents find just the right time for their students to get educational assistance. HLC provides personalized, one-on-one help for students in a range of subjects, along with test preparation for ACT, SAT, AP tests, and more. Customers can book sessions on the website for an available time that’s convenient for them. Using Apptoto’s scheduling and reminder features has allowed the staff to focus more time and energy on the important work with students rather than setting and managing appointment times. Meet Mallory Gazda Imagine being in charge of helping hundreds of students meet their academic goals every year. It’s rewarding work, but also confers a great deal of responsibility. Mallory Gazda and her team help […]

Tips and Tools for Structuring Your Veterinary Business

Most veterinarians chose their career path because of their love for animals. They want the opportunity to do something meaningful and helpful. But in order to make that dream happen, veterinarians often need to also have a firm grasp of running a business. Every veterinary practice needs to be rooted in sound business practices and understanding. Unfortunately, veterinary schools often fail to teach the sound business knowledge needed to run a successful practice. This means vets may be shorthanded when it comes to tools and knowledge they need to start, run, and grow their dream. But it also presents an opportunity. Vets who do invest the time in learning and implementing best practices for running a business can achieve tremendous results. In this guide to running a veterinary business, you’ll find a whole range of useful resources on business planning, accounting, marketing, and more. Each section and resource is designed to give you the knowledge and advice you need to build the most successful practice possible. Strategy & Planning Business is often about planning and strategy. It takes both short-term work and long-term vision to find financial success, especially in competitive markets. How […]

Apptoto Customer Case Study: Alberto Brothers Law

For lawyers and other legal professionals, time is expensive. Every minute spent doing anything other than billable legal work is time and money lost. So, it’s no surprise that Apptoto has been a popular tool among law firms and legal offices. The automated reminders and simplified scheduling reduce the amount of manual work that needs to be done. It saves time — and money. In the legal world, Apptoto is being used in many new and exciting ways. In talking with our customers, we’ve learned how the app is also helping firms better serve their clients and even provides them with a competitive advantage in their marketing. Meet Rodney Alberto When Rodney Alberto read Tim Ferris’s book, “The 4-Hour Workweek,” he knew he had to make some changes to his business. The book outlined how determined entrepreneurs and savvy business people could reduce their workload while having a better life. Automation was the future, and removing “busy work” from his plate would give him more time to spend on important tasks and the rest of his life. That’s one of the reasons he was so drawn to Apptoto. Rodney Alberto is […]

7 Vital Personal Characteristics of a Successful Entrepreneur

Being an entrepreneur is not just about starting a company. It’s about building value for yourself, your employees, and your customer. This generally takes years of hard work, perseverance, and failure before it pays off. It’s no coincidence that many estimates show that 80 percent of new business ventures fail within the first 18 months. Starting a business is difficult. So, what do you need to make it work? Obviously, you don’t need certain skills or knowledge; those vary from company to company and industry to industry. In order to succeed at some businesses, you need to be a technology expert with the necessary programming experience. For other companies, maybe you just need to be savvy at talking to people. But what does remain in each case are inherent personality characteristics that define successful entrepreneurs. Their temperament and mental fortitude are what set them apart from those who fail and the even bigger group of people who never try to start their own business. Whether you’re starting a medical practice, a yoga studio, or a tech startup, all successful entrepreneurs share a few key personal characteristics. Here are seven of the […]

The Anatomy of a Successful Appointment Cancellation Policy

If you run a business that relies on appointments, then you’re all too familiar with the frustration of no-shows and late arrivals. It can create huge strain on your business (not to mention stress levels). There have been many studies and prescriptions for how to minimize appointment cancellations. In some cases, the prescription is clear: financially discipline people for missing their appointment and they will be less likely to do it. But many times, these policies are overly punitive; charging hefty fees for customers or patients that create rifts in the relationships that aren’t easily repairable. You may be recouping some of your costs, but ultimately, this method may be hurting your business. It’s a delicate balance to strike, and many businesses struggle with how to do it well. So, how can you tackle the problem without creating new issues? What does an effective policy look like in practice? Let’s take a look at some of the key aspects and how they work together. Key aspects of an effective cancellation policy When outlining your appointment cancellation policy, there are a few main points that must be considered and addressed: Timeframe for cancellation How cancellations need to […]

The Simple Tool for Reducing Missed Therapy Appointments

As a therapist, you’ve dedicated your professional life to supporting others. You know your education and skills will likely benefit them greatly, but it’s not always an easy or short road. It may take months or years of work to help them reach the place of peace and resolution they’re seeking. After each appointment, you know you’ve made progress — you’ve started to see changes — even if they haven’t noticed yet. You stress that it’s in their best interest to stay consistent with their scheduled appointments. If they don’t show up, they may lose some of the important progress they’ve made. But once they leave your office, it’s ultimately up to them to make the decision to come back. This creates a double-edged sword. For any appointment-based business, missed appointments are bad news. But for therapists, these relatively minor lapses can also lead to huge setbacks in patient treatment and recovery. This is why it’s crucial for therapists to make use of an automated  and HIPAA-compliant appointment reminder and booking platform, such as Apptoto. It keeps an open dialogue between you and your patients, removing the underlying “gray areas” that often […]