Here are all posts by the author Frank Cort: Page 2 of 7

Entries by Frank Cort

Should I Send Text or Voice Reminders to My Clients?

Sending appointment reminders to your clients is a necessity in today’s busy world. 62% of no-shows occur simply because your client forgot. To combat forgetfulness, send timely reminders with all of the information they need to show up on-time and prepared for their appointment. But, how should you send the reminder? Let’s take a look at the difference in effectiveness of text reminders versus voice call reminders. Why Text Message Reminders are More Effective US adults check their phones 52 times a day, on average. That’s a lot of screen time you can take advantage of. But they aren’t just using their phone during their personal time. In fact, 84% of working adults use their personal phone during working hours. While it may be frowned on to answer your phone in a quiet office, it is very easy to quickly glance at an incoming text message while sitting at your desk. Because of that, many businesses are turning to SMS text reminders to get the best confirmation rate on their appointment reminders. Furthermore, 90% of text messages are read within 3 seconds of being delivered. The instant attention that text […]

Update To Cellular Carrier Filtering

Recently Sprint and T-Mobile have increased their text filtering criteria causing some text messages to fail to send. Unfortunately, failed messages are not always able to be flagged by our service provider meaning that you might not have been alerted to a failed message. Phone numbers that are sending text messages that look similar to over 200 unique phone numbers per day are getting flag by carriers. Majority of the failed messages are due to hyperlinks. We have found that having a link present in your initial text to your clients causes many of the failures that we have seen, though it does not cause every message to fail. If you are using default message template, Apptoto automatically populates a link to the appointment page so that your clients can add the appointment to their calendar. Alternatively, if you are including a link to paperwork or a survey, that can also cause the message to fail. To avoid failed messages, here is a quick workaround: Add the hyperlink into an auto-reply, rather than the initial message. Here is how to set that up: Add Auto Reply/Action in the Auto Messages […]

Are Appointment Reminders HIPAA Compliant?

Healthcare professionals spend hours each week sending reminders to their patients. Whether you or your staff are taking care of it, manually sending appointment reminders each day is a huge waste of your time. Did you know that you can send automated HIPAA compliant appointment reminders? Through automation, you can save yourself, your staff and your practice hundreds of hours and thousands of dollars each year. Why does HIPAA Compliance Matter The healthcare industry is typically known as a technology-laggard. Though medical advances are cutting-edge, the healthcare technology landscape (like EMR/EHR systems, etc) are oftentimes lacking. HIPAA (Health Insurance Portability and Accountability Act) compliance is a scary topic for most healthcare professionals. Between malpractice lawsuits and patient data breaches, the liability risk for the healthcare industry is incredibly high. As a result, it can be difficult to choose a new technology provider that you can trust to keep both your patients, and your practice, safe. To that end, most healthcare providers we talk to choose to do things the hard way (ie the manual way) rather than invest in a technology that can save them and their staff hours every […]

5 Holiday Campaigns to Boost Your Appointment Bookings

Christmas in October? It might have been over a month ago when department stores started displaying their Christmas wares, but if you haven’t started prepping your business for the holidays, don’t worry, you aren’t alone. Many appointment-based businesses see a slump during the final months of the year, which can lead to a stressful January attempting to recoup that revenue. Fear not. We have 5 holiday campaigns you can quickly send to existing contacts to increase appointment bookings. 3 Steps to a Successful Appointment Booking Campaign Focus Marketing is tough. Should you be paying attention to ‘likes’ or ‘shares’ or ‘opens’ or ‘clicks’? Your business is run on actual appointments, which represents the majority of your revenue. Marketing exists to drive revenue, so focus on an increase in appointment bookings. Tracking With online scheduling it’s simple to associate a booking page to a promotion and directly track the ROI from your marketing campaigns. And with online scheduling, you can include a link to a unique booking page in an email or text message that will allow your clients to schedule time with you through a single click. Another option is […]

How CPAs Can Use Text Messages to Schedule Clients

Tax firms and CPAs are gearing up for their busiest time: 2019 tax season. Don’t waste time reaching out individually to remind your clients to book their tax prep sessions. Instead, use text message scheduling campaigns to send reminders and scheduling links to your contact list. Clients get a jump start on their 2019 taxes and you and your tax firm fill up your calendar with meaningful appointments. Everyone wins! Why Send Text Messages Instead of Emails 90% of text messages are read within the first 3 seconds 98% of text messages are read in their entirety Emails sent by the finance industry have an average open rate of 40%. *, which is actually very high for emails, but still falls well below the text message engagement rate How to Send Your Tax Firm Client Text Messages Create a text (or email) campaign cadence from scratch or use our Tax Prep template Quickly send a text message to your contact list and include a booking link to schedule time with you. Once a client books time on your calendar (either via the booking link or directly through you), they are […]

87 Email Appointment Reminder Samples to Send Your Clients

You’re a business owner, not a copy writer. Rather than waste cycles trying to craft the perfect copy for your email appointment reminders, just use these 87 industry-specific appointment reminder samples! For all client communication, you need to follow these four simple rules: Keep it Real. You know your clients. Make your reminder sound like your brand! If you’re “hip and with it”, add some spunk to your wording. If you like to keep it classy, do just that. Keep it Relevant. The main function of an appointment reminder is to get your clients the information they need. Don’t convolute the message with unnecessary details like sales and promotions. There are other messaging avenues for that. Keep it Short. Apptoto SMS text messages can support up to 300 characters, but that doesn’t mean you have to use them all. Use what you need to get the information across. Keep it Consistent. Many of your clients will be repeats and will come to rely on your reminders. If you reminded them 3 days before their appointment and then again 1 hour before, that needs to be the cadence you continue Now, […]

New Customization Features for Apptoto Booking Pages

Apptoto’s online scheduling pages just got better! Now, you can customize the look and feel of your booking page to match your business’s brand. Another great addition that our customers asked for is the ability to customize your availability for each page. For instance, if you want to create a recurring block for lunch, or if you have a day of the week that your office closes early, you can now easily adjust those times for each booking page. We put together an easy guide to walk you through all of the new features available for your booking page appearance. Booking Page Appearance Tab After navigating to the Bookings Page via the options on the left of your Apptoto portal, click on the Appearance tab to see all of the customization options. Colors & Fonts Now, you can change color, font and layout of your booking pages. You’ve spent years establishing a brand with your clients. Show it off on your booking page! There are many options to customize both the colors and the fonts on your booking page. Be careful to not choose any colors that will be distracting […]

21 Home Service Text Appointment Reminder Examples

Running your own home services company is tough. As a business owner you have to wear so many hats each day like marketing, sales, foreman, accountant and office administrator. What if you could remove some of those hats and spend more time growing your business? With Apptoto’s automated text appointment reminder and online scheduling software, you can take off the administrative task hat and get back to doing the work that you love. Text Reminder Software Saves Time & Stress Automated reminder software from Apptoto helps you free up time and reduce no-shows and unprepared clients. Ever get to a job site only to find it unaccessible? That wastes time and resources. Your crew spent time traveling to the site and then aren’t able to do their job. How frustrating! With appointment reminders and confirmations, clients get the reminders they need and can be held accountable with cancellation and no-show policies. Not ready for a cancellation policy? Don’t worry, text message still help your business. Text reminders have a 30% higher confirmation rate than phone calls, and 150% higher rate than emails. Customizable text message reminders also help keep you […]

7 Auto Service Appointment Reminders for your Automotive Shop

Save Time with an Automotive Services Software Reduce late arrivals and no-shows with Apptoto’s automotive service scheduling software. With Apptoto, send your customers quick appointment reminders via text, phone call or email. You don’t run a call center, so let your staff focus on what they do best-providing top-notch services to your customers. Meanwhile, Apptoto will take care of your scheduling and confirmations. Make More Money with an Automotive Scheduler Software Let’s be real, car trouble rarely happens during business hours. Make it easier on your customers with online booking that integrates directly with your current calendar. That means your customers can access your calendar 24/7 to schedule an appointment. Apptoto’s automotive scheduler even lets you customize appointment types like oil changes or tire rotations to keep your shop running smoothly. In other words, you can specify how long an appointment should be, assign it to specific technicians and even send an appointment reminder tailored to that service. With Apptoto, you don’t have to change the way you’re currently doing things. Whether your customers schedule time with you online, over the phone, or even in-person when they swing by to […]

Remind and Recall: 16 Patient Appointment Reminder Templates

Did you know that your patients prefer text messages appointment reminders? Patient text message reminders have a 30% higher confirmation rate than phone calls and a whopping 150% higher confirmation rate than email. But, how do you get started? We’ve got you covered with some patient appointment reminder samples, examples and templates. Check out our Best Practices for Healthcare Appointment Reminders HIPAA-Compliant Email & Text Messaging Protecting your patients’ privacy and meeting regulations for HIPAA compliance is an essential part of your business. Apptoto’s automated appointment reminders and online scheduling for healthcare can enable you to send HIPAA-compliant appointment reminders and patient recall messaging. Apptoto integrates directly with your EMR or EHR system, so there is no need to change your current scheduling process. Apptoto will extract the details needed and then send customized and automated appointment reminders to your patients. Reduce No-Shows and Operational Costs With fewer missed appointments, late cancellations, no-shows, and late arrivals, you’ll have more time to help patients who need you. But, less no-shows also reduces the operational cost of your practice. With the national no-show average for doctors appointments being just under 20%, finding […]